May PageRank update review

Posted by multippt

Looks like the PageRank update is going to be great news for webmasters, since there is an overall increase in PageRank across sites, unlike the previous 3 PageRank updates that have done the opposite. This update has been carried out over several days, so you may want to check out inner pages of your site if you went PageRank hunting on the day of the update.

This update saw more increases than decreases, partly because the main penalty round occurred a week before the update began (probably the first signal that an update was iminent). The penalties involved mainly new sites selling paid links, so it does seem that Google is tightening its stance against paid links. This is not expected since after all, Google gave their official message that nofollow paid links are not allowed and subjected to penalties. The paid link business have gone a lot more quiet (but it doesn’t mean that webmasters are not giving up on paid links though).

Google may have also changed the weightage of links, now giving internal links slightly more power or perhaps all links in general. Probably great news for site owners who have been building links for a while.