Q3 PageRank update review

by multippt on July 27, 2008

Looks like Google has rolled out another PageR­ank update. Over­all, most sites won’t expe­ri­ence any change in PageR­ank. How­ever, there is still a sig­nif­i­cant num­ber of sites whose PageR­anks have fallen by one or two points, usu­ally for sites that have been around for quite some time. New sites are fair­ing fairly well, most of them achiev­ing an aver­age of between 2 to 3. There were improve­ments in PageR­ank for some rel­a­tively well-known sites, such as Youtube (why of course, a Google prod­uct). How­ever most oth­ers sim­ply expe­ri­enced a dip in PageR­ank, and well-known ones are not spared either.

Though, if com­pared to the pre­vi­ous update, the pre­vi­ous one would be much enjoyed by most web­mas­ters (firsly being that there were much more increases in PR than decreases). Seems like Google may have tweaked the alog­a­rithm a lit­tle, or it could be that most web­mas­ters are relax­ing after prepar­ing all that Search Engine Opti­mi­sa­tion last year.

The pre­vi­ous PageR­ank update was on May, which means this update came a lot more sooner than expected. Judging from past updates in Jan­u­ary, Feb­ru­ary, and May, it does seem that Google is updat­ing PageR­ank much more reg­u­larly, with its cycles becom­ing shorter (hope­fully mov­ing towards the 1 month cycle Google had about 6 years ago). The cur­rent PageR­ank cycle is esti­mated to span across 1.5 to 3 months.

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