What digg is to a website

by multippt on December 5, 2006

Digg, which is a web­site that com­bines social book­mark­ing, blog­ging and syn­di­ca­tion, is very use­ful to main­tain­ing site growth. This is espe­cially true when you have some­thing which you want to share with the world.

Digg brings traffic

A lit­tle traf­fic does not hurt any web­site right? Digg is one way of bring­ing in some. Once a story reaches the front page (after receiv­ing roughly 35 diggs), it will receive immense amounts of traf­fic. How­ever though, digg can bring so much traf­fic that it can cause your site to go down with it (known as “digg effect”). Nev­er­the­less, users are more will­ing to read your arti­cle since they visit the web­site on their on free will (well, most of them are). They are not forced to visit the site and thus, the vis­i­tors gen­er­ated by digg are truly genuine.

A good way to start a site

Obvi­ously, a new web­site does not have a lot of vis­i­tors (unless you cheated). Thus digg serves as a way to show your web­page to the world. In addi­tion, digg allows other users to com­ment and rate the story in your site, and thus one can find out ways to improve on future stories.

Digg = busi­ness + money

Some com­pa­nies utilise digg as a means of earn­ing money. They try to pro­mote a site pro­vided the owner pays them well. Exam­ples of such ser­vices are User/Submitter, Friendly vote and Spike the vote. They may do so by ask­ing the owner of a site to pay for votes, while the com­pany pays the users to vote for it (sort of like brib­ary), such as User/Submitter. How­ever, this form of forced dig­ging is regarded as cheat­ing since the peo­ple that have more money to spare can monop­o­lize the service.

Inte­gra­tion

Its easy to inte­grate code in your web­site to send sto­ries to digg. It also allows users of the web­site to click on a direct link to the spe­cific digg web­page to digg the story. It can be inte­grated with blogs and news arti­cles. Digg even pro­vides meth­ods to allow users of a web­site to use digg even though they are not on the offi­cial site. Digg works with other ser­vices such as youtube.

Digg is quite big

Digg has over 500000 reg­is­tered users and grow­ing, and most of them fre­quent the site. Thus, there is a high pos­si­bil­ity that 1 of those users might actu­ally stum­ble across your web­site. Also, digg has a strong user base since there is always some­thing new there each day and thus attract surfers who are bored.

Thus digg together with a web­site makes a very good couple.

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