Phil Harrison: Blu-ray will help ensure the success of PS3
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In a recent interview GamesIndustry.biz today, Sony executive Phil Harrison told the industry based website that he is confident that Sony will lead the market again for this generation of consoles, and that Blu-ray will push the success of the PS3.
In Harrison’s view, Blu-ray will repeat the same success as the DVD format, which eventually overtook VHS as the standard movie format. He expects that Blu-ray will do the same, and eventually replace DVD.
“In America, where PS3 disc is already out, Blu-ray disc is surging ahead as the next-generation movie format of choice,” Harrison claims, “It’s absolutely trouncing any other formats, and I think we’ll see the same in Europe and the UK.”
Harrison also believes that this current success will spill over to the consumer and retailers, increasing the exposure of the format in the coming months.
” That is a positive factor which will play more into the consumer psyche as the year goes on, as more consumer electronics firms launch standalone disc players, as more Blu-ray disc movies become available, and as more shelf space is dedicated to the category at retail”



